Goodpaste.™ toothpaste was created with the environment in mind. This packaging is designed and shaped in a way that provides zero waste of the toothpaste, as well as eliminating the unnecessary outer box that most toothpaste brands are packaged in. This is possible by the unique shape of the toothpaste container; the slanted top of the packaging allows not only for these toothpastes to seamlessly be stacked onto each other on market shelves, but also to aid in the distribution of the toothpaste when it comes out of the tube. At the top of the toothpaste, two flaps can fold out to assist in an easy roll, to ensure all toothpaste is being squeezed out and used from the tube. Goodpaste.™ packaging is made from 100% recycled food grade plastics regulated by the FDA.