ERIN ANASTASIA
DESIGNER & CREATIVE
CAFE MODINHA
PACKAGING DESIGN
BRANDING
Cafe Modinha is a distinguished coffee roaster, renowned for its expertise in roasting fair trade beans sourced exclusively from Brazil. The concept of fair trade, akin to trading art, sparked my curiosity. During my research, I uncovered the remarkable Brazilian artist Tarsila do Amaral, celebrated as a leading figure in Latin American modern art. The packaging design draws inspiration from her captivating work, which eloquently embodies the beauty of Brazilian culture.
Within this trio of offerings, we transform three of Tarsila's iconic paintings into coffee blends: the Akaporu Blend, Brazilian Religion Blend, and the Antropofagia Roast. Each cup represents a harmonious fusion of art and coffee, inviting you to savor the rich flavors and cultural depth of Brazil. Café Modinha, where every sip is a canvas of exquisite taste and artistic inspiration.
Cafe Modinha is an exquisite discovery waiting to be stumbled upon as you wander through your neighborhood's vibrant organic market or elegantly showcased on the shelves of your favorite trendy local cafe. With a focus on attracting passionate millennial coffee enthusiasts who prioritize mindful consumption, our target audience consists of those who appreciate the artistry of craft coffee and possess the means to make conscious choices.
What truly sets Cafe Modinha apart from the current coffee landscape is our unwavering commitment to fair trade practices and our proud association with the Women's National Coffee Alliance (WCA), a nonprofit organization dedicated to empowering women-led coffee plantations. This ethos is not just a slogan; it's an integral part of our brand, evident in every aspect, including the captivating artwork on our packaging. Inspired by the vibrant creations of renowned Latin American artist Tarsila Amaral, our packaging embodies the spirit of resilience, creativity, and equality that defines Cafe Modinha. It's more than just a coffee; it's a statement of support for ethical coffee sourcing and the remarkable women shaping this industry.
