ERIN ANASTASIA
DESIGNER & CREATIVE
HEMPRESS HYGENIECS
PACKAGING DESIGN
BRANDING
"Hempress is an innovative and socially conscious feminine hygiene brand on a mission to provide women access to healthy, sustainable, and high performing products through harnessing the power of hemp fiber."
Hempress Hygeniecs is a new feminine hygiene brand that is first in its field to provide tampons and pads made out of 100% organic hemp. This revolutionary ingredient is good for both women’s bodies and the environment. The task for this project was to set this brand apart from from competitors in their market by emphasizing how their ingredients, femininity and sustainability are unique to them.
When designing the logo, I kept the female anatomy in mind. I also appreciated that the original logo was an abstracted hemp leaf in the shape of a crown, and wanted to expand on that idea. I came up with a minimal hemp leaf, slightly in the shape of a crown, that also takes shape of the ovaries. I believe this form ties together all aspects of Hempress; the ingredients (hemp), the message (female empowerment), and the literal use (menstruation).
